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+27 10 219 9000
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+27 10 219 9400
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Office address

Head office

1st Floor
Forum 2
Braam Park
33 Hoofd Street
Braamfontein

PO Box 31565
Braamfontein
2017

Office Space Optimisation Brochure Download [4.53mb]

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What we do

Overview

The Joburg Property Company manages and develops the City of Johannesburg’s property portfolio valued at some R8.6-billion (US$1.2-billion).

Our portfolio is diverse, with approximately 64 000 properties under management, covering 39 000 hectares across seven municipal regions.

Our aim is to maximise social and commercial opportunities now and in the long term.

We specialise in packaging exciting and lucrative property developments in some of the most vibrant and fast-growing hot spots in Johannesburg, including Newtown, Soweto and Sandton, creating excellent opportunities for both local and foreign investors.

However, we are equally determined to bring about social transformation. We are dedicated to finding solutions to the developmental challenges facing the City of Johannesburg. The JPC utilises council-owned land assets to leverage private sector investment in public infrastructure.

The JPC provides:

  • Property Development, actively engaging with the property development value chain;
  • Property Management Services, obtaining and maintaining value from the property portfolio by administering and leasing, acquiring and selling, and ensuring maintenance of the property; and
  • Property Asset Management Services, playing a strategic advisory role relating to activities of capital investment, portfolio planning, disposal of single asset and/or entire portfolios and identification of possible scenarios for the positioning of the portfolio.

Our business is aligned to Joburg 2040, the City of Johannesburg’s growth and development strategy as well as the Mayoral strategic priorities aimed at making Johannesburg a “World-class African City”.

We are determined to ensure that economic growth and job creation happen in the city, addressing socio-economic disparities and legacies of discrimination and inequality.

Our role is to:

  • Realise value (social and economic) for the City of Johannesburg through the management and development of Council-owned properties;
  • Maximise the social and economic development of the Council-owned properties and mobilise private and public capital to increase their value and long-term returns;
  • Support economic development and align the City’s property portfolio with the City of Johannesburg’s priorities;
  • Increase the effectiveness of economically viable municipal and social use of properties; and
  • Manage risk and return with respect to the property portfolio and property transactions for the City of Johannesburg.

We also partner with other municipal owned entities such as the Johannesburg Development Agency and Joburg City Parks as well as relevant private sectors to ensure efficiency and delivery, for maximum commercial returns without losing our social focus. 

Investment hotspots

Joburg 2040 – the City’s Growth and Development Strategy

The City of Johannesburg has developed a growth and development strategy to take us into 2040. It is a strategy that not only provides a vision of the future, but importantly, defines clear outcomes against which to measure progress.

This strategy is central to the work of JPC: creating economic opportunities - but always with a social transformation agenda.

Emphasis is placed on harnessing property portfolio transactions to increase economic growth and implement Broad-Based Black Economic Empowerment, creating jobs and economic opportunities for disadvantaged communities and businesses.

Joburg 2040

Executive Mayor's foreword [410kb]

Chapter 1: Introduction and overview [1Mb] 

Chapter 2: The GDS paradigm, principles and vision [2Mb]

Chapter 3: Confronting our reality: Challenges and opportunities [2Mb]

Chapter 4: Towards implementation [2Mb]

Chapter 5: Listening to our citizens' voices - The GDS outreach process [1Mb]

Chapter 6: Concluding thoughts [901kb]

References [377kb]

Acronyms and abbreviations [374kb]  

 

 

 

 

 

 

 

 

 

 

 

 

Major projects

Potato ShedDownload high-res imageIn a bid to leverage R5 billion private sector investment during the 2008/09 financial year, the following major projects have been implemented in and around the City:

  • Jabulani - An amount of R3.5 billion in development has been awarded and contracts have been signed. The development includes the refurbished amphitheatre, parkland, public art, public amenities and the Soweto Theatre, as well as the development of retail, office, industrial and residential space.
  • Newtown - The tender for the R900 million development of the Potato Sheds building has been awarded through tender. This modern high-density mixed-use and arts centre includes a 35 000m2 retail centre, as well as a 180-room hotel with a gymnasium and conference facilities, and basement parking.
  • Potato ShedDownload high-res imageNewtown - A tender for the amount of R57 million has been awarded for the development of the Majestic building - a unique mixed-use development comprising retail space and corporate office space.
  • Newtown - The tender for the development of Site 6 Newtown for R316 million has been awarded. This is a dynamic mixed-use development featuring a world-class hotel for business and leisure travellers, a conference centre and gym, as well as retail space and basement parking.
  • Sandton - The tender for the R4 billion development at the Sandton Gautrain Station (Erf 535) has been awarded. The development of a multi-nodal transport exchange also includes the development of retail, office, hotel and residential space.

Potato ShedDownload high-res imageThe total investment generated is R9.216 billion which is almost twice the targeted private sector investment.

Other major projects in various stages of planning and development include:

  • Site 2 Central Place in Newtown – a R52.6 million development incorporating 608 m2 of modern office space, as well as 4 159 m2 of retail space.
  • Barra Central Redevelopment - a R100-million public environment upgrade of the Bara Central node into a vibrant high-density mixed-use destination including a new underground 300 car parkade, a new public square with artwork and upgrade of the streets, expected to attract private sector investment of R140 million.
  • Potato ShedDownload high-res imageDiepsloot South Development - An investment of R1.6 billion is expected to yield a commercial development spanning 287 663 m2, including office, retail and industrial space, as well as 6 260 residential units, three primary schools, a secondary school and a community park.
  • Orlando eKhaya precinct - covering 300ha in Soweto, the project features multiple development sites, including Isango Waterfront Mall; Elangeni Waterfront; Elangeni Events Stage; Orlando Bridge; Orlando Towers; University of Johannesburg Soweto Campus; Katavi Orlando Villages and Joshco - Orlando Hostel Conversion.

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