The Joburg Property Company was established to support the Council’s economic and social objectives as outlined in the Growth and Development Strategy (GDS) as well as Mayoral strategic priorities aimed at achieving the City vision of “A Joburg that works is a South Africa that works”. JPC’s primary goal in supporting the vision and mission of the 2040 Growth and Development Strategy (GDS) is to recognize the emphasize its role as an economic and social property agency to achieve positive developmental outcomes.